CMAT 240 | Fall 2015

Ms. Vanessa Junkin | Tuesday-Thursday, 12:30-1:45 p.m.

Tips for media kit presentations

There have been some questions about the media kit project, which is to be presented during our final exam period, so I wanted to provide a few tips.

Here’s the info again: VJ-project2_info

Fill out the peer evaluation form for you and your fellow group members before class, to be turned in: VJ-team_evaluation_form

Here’s the rubric: VJ-project2_rubric

Here are the things your classmates will be rating as you present:

  • How well prepared did the group seem?
  • Did the group succeed in promoting its organization?
  • How excited did the group make you about its organization?


  • Present your press kit items neatly in a folder.
  • You can talk about what’s in your press kit, but I will be reading those later (you’ll be turning them in to me), so you shouldn’t be reading everything in there to the group. Make fellow students interested in the group, what they do and possibly joining/using the services of the group/donating (whatever is applicable to your specific group).
  • You’ll be giving a short speech promoting your organization. This should include what you do, and if you wrote a press release about an upcoming event, you’d talk about that.
  • Be prepared to answer questions from classmates and me.
  • Dress professionally and/or with gear from your organization, if applicable.
  • Have each group member be part of the presentation.
  • It doesn’t have to be super long. There is very little chance we will use the full exam period. Just use however much time you feel is necessary to inform us about your organization and try to make us excited about it.
  • Proofread your work!
  • Make sure you have the required six items. If there’s any question about what they are, feel free to make a list for me.

Remember your social media PR homework is also due by the start of the final exam period on Thursday (starts at 10:45 a.m.). Only one team member needs to turn it in, via MyClasses.

Also, here’s an example of a cover letter.

Screen Shot 2015-12-14 at 10.55.53 PM.png

Let me know if you have any further questions, and I will see you at 10:45 a.m. Thursday, Dec. 17, in TETC 253.

– Ms. J


Extra credit due Thursday

This is the extra credit assignment I handed out in class Tuesday. It is due Thursday.


For those of you in class, I wrote some common editing marks on the bottom of the page before I copied it and handed it out, but since I’m posting a Word Doc here, those will not show up. Here is a good online guide to editing marks:

Just make it clear what you’re changing and why. You’ll be turning in the print version with your editing marks on it.

Both this extra credit and the extra credit in which you find errors are due by the beginning of class on Thursday. Both assignments are optional, but they can only help you, so I would recommend doing them.

I will go over this in class, but our final exam room has changed — it is now TETC 253. (This is at 10:45 a.m. Thursday, Dec. 17.)

See you Thursday for our last class!

Ms. J


Last homework assignment

Here’s the info for the last homework assignment, due by exam day, Thursday, Dec. 17, at 10:45 a.m. I’ll be going over it in class on Tuesday.

It’s a group homework assignment (same group as your final project).

Prompt: VJ-socialpr_info

Checklist/Rubric: VJ-socialpr_rubric

It’ll be graded on the same 5-point scale as usual, but there will be no in-class peer editing.

I will also be giving out an extra credit assignment in class on Tuesday, which will be do this Thursday, Dec. 10. Since it’s for extra credit, that assignment is optional. (But it can only help your grade!)

And, don’t forget there’s still the extra credit assignment available in which you can find up to five errors and email them to me before class Thursday at

Assignment Four and Extra Credit

Here is the information about Assignment Four and the extra credit opportunity I discussed in class today.


Due Thursday, Dec. 10

I did not mention this in class, but we will do peer-editing that Thursday in class, and whatever time is left over you can use for group work. Please bring both electronic and printed versions.

  • Gather preliminary information for an event your organization (the one you’re doing the press kit on) will host/has hosted. I am relatively flexible on the exact topic of your promo feature since we only have a week left. Email me if you have questions.
  • You will need one or two quotes for your feature (can be from the same person)
  • You may report on the same topic as your group mates, but you must do your work independently
  • You are allowed to know/be friends with/be in the organization with the person or people you interview.

Important: If I see two identical quotes or stories that are too similar, I will mark them as plagiarized and both people will get a zero. Any plagiarism will lead to a zero.

Rubric (Print out, fill out and bring with your assignment on Dec. 10): VJ-assignment4_promofeature_rubric


Due Thursday, Dec. 10, by 12:30 p.m. via email to

  • Take photos or screenshots of up to five spelling or AP Style errors you can find (in newspapers, magazines, press releases, signs, etc.)
  • Email the photos to me before class Thursday, Dec. 10.
  • You will get an extra credit point added to your quiz grade for each one that is an error. (Sorry, more than five won’t count, although there are tons of errors out there.)

I will have to make sure I am completely error-free in my own writing! 🙂

Update (added Dec. 4): Make sure it’s clear what the error is (close-up photo, highlighted or circled) … Don’t just send me an entire story so I have to find the error. Just wanted to clarify that.

Don’t forget the 5 points of extra-credit opportunity at UMES is also coming up on Monday (details in earlier post).

Enjoy your weekend –

Ms. J


Examples of PR/promo features

SU Magazine

PRMC’s HealthFocus

Inland Bays Journal

PACE newsletter

Rubric for Assignment Four: VJ-assignment4_promofeature_rubric

Demo link

Upcoming extra credit opportunities

I found out after today’s class about a SU chapter of the Society of Professional Journalists event that’s happening before our next class, so I wanted to let you know about it now. (And it’s actually happening in Salisbury and not somewhere far away.)

The SU SPJ chapter is having a Google Hangout chat with University of Missouri student journalists on Monday, Nov. 24, at 8 p.m. in TETC 129. (Here’s some background on what’s been going on there:

Continue reading “Upcoming extra credit opportunities”

Homework due after Thanksgiving break

ASSIGNMENT 3 – Press Release – will be due Tuesday, Dec. 1. You will print out your written press release, written using information from the prompt below, and turn it in with your filled-out rubric in class. We won’t be doing peer editing in class, but feel free to have someone look it over/edit it before you turn it in. Be sure to look at the rubric, as there is some specific information you will want to include.

PROMPT: VJ-assignment3_pressrelease1

RUBRIC: VJ-assignment3_pressrelease_rubric

HOMEWORK – Backgrounder and fact sheet – will be due Thursday, Dec. 3

There is no Word doc/PDF prompt for this; you will be writing a backgrounder and fact sheet on your favorite singer or band. DO NOT COPY AND PASTE. I will Google phrases online to check.  For this, we’ll be doing peer editing in class that day.

Continue reading “Homework due after Thanksgiving break”

Media kit and PR-related examples

Take a look at these media kits and see what you like or don’t like about them (this will be done in class). We’ll share in class on Thursday, Nov. 19.

Garmin nuvi Essential Series

St. Jude Medical

Sound of Class

George Mason University

Whole Foods

Backgrounder example: Perdue (even though it’s listed under fact  sheet) … And other Perdue media info

Fact sheet example: Merck

Fact sheet example: GE

Press release examples from a local PR firm (these aren’t full press kits)



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